Apply for the Citi Custom Cash Credit Card

The Citi Custom Cash Credit Card is an innovative credit card that offers a simple and flexible way to earn cashback.
With a 5% reward on a category of your choice, the card allows you to make the most of your frequent purchases, whether they are in restaurants, grocery stores, gas stations, or other areas that match your spending profile.
The card’s standout feature is its flexibility.
The 5% cashback category is not fixed, letting you choose the category that best suits your lifestyle.
Additionally, the cashback is automatic, meaning you don’t need to manually update your reward categories.
This means less effort to accumulate points while enjoying everyday benefits.
With additional benefits, such as no annual fee and the ability to earn rewards quickly, the Citi Custom Cash Credit Card stands out as an excellent option for those looking to save without worrying about complicated rewards processes.
Is This Card the Best Option for You?
The Citi Custom Cash Credit Card could be a great choice for you if:
- You value flexibility in cashback categories: With the ability to choose the 5% cashback category, you can tailor the card to your spending needs, whether at grocery stores, restaurants, or other areas of interest.
- You frequently shop in specific categories: If you spend a lot in certain categories, such as gas, transportation, or entertainment, this card can be an efficient way to maximize cashback benefits.
- You want a card with no annual fee: The Citi Custom Cash Credit Card does not charge an annual fee, making it an accessible option for those who prefer to avoid such costs.
- You prefer minimal management of reward categories: Unlike some cashback cards that require you to manually change the reward category, the Citi Custom Cash Credit Card updates it automatically, offering added convenience.
Negative Aspects to Consider
Although the Citi Custom Cash Credit Card is an excellent choice for many consumers, there are a few downsides to keep in mind:
- Limit on the 5% cashback category: The category offering 5% cashback is capped at $500 in purchases per month. After this limit, the cashback rate drops to 1%.
- Relatively high interest rates: Like most credit cards, the Citi Custom Cash Credit Card has interest rates that can be high if you don’t pay off your balance in full each month. The APR ranges from 15.24% to 25.24%, depending on your credit profile.
- Foreign transaction fee: If you travel abroad and make purchases in a foreign currency, you will be charged a 3% fee on the transaction amount.
- Requires good credit for approval: To qualify, you’ll need a good credit history, which could be a barrier for those with limited or newer credit profiles.
How to Apply for the Card?
1. Understand the Card’s Benefits
Before starting your application, it’s essential to understand the advantages offered by the Citi Custom Cash Credit Card. Some of the most attractive benefits include:
-
Personalized Cashback: Earn a percentage of cashback that is tailored to your highest monthly spending categories, enabling you to maximize returns on your favorite expenses.
-
Simple and Flexible Rewards: Unlike complex points programs, the straightforward cashback system makes it easy to track and manage your rewards.
-
No Annual Fee (Depending on the Offer): In many cases, the Citi Custom Cash Credit Card does not charge an annual fee, making it a cost-effective option for various types of consumers.
-
Digital Tools and Innovation: The card comes with advanced digital management tools that provide detailed spending insights and a clear view of your accumulated rewards through Citi’s app or website.
2. Check the Eligibility Requirements
Before submitting your application, ensure that you meet the criteria required for the Citi Custom Cash Credit Card. The eligibility requirements typically include:
-
Residency and Documentation: The card is generally available to U.S. residents. You need to have a valid U.S. address and the necessary identification documents.
-
Credit History: Maintaining a good credit score is crucial. Although the card offers a flexible profile, a healthy credit history increases your chances of approval.
-
Proof of Income: Be prepared to provide income verification through pay stubs, tax returns, or bank statements, as Citi may require documentation to confirm your ability to pay.
3. Step-by-Step Application Process
Research and Compare Offers
-
Visit the Official Citi Website: Begin by exploring the Citi Custom Cash Credit Card page to review current cashback details, terms, conditions, and any ongoing promotions. This research is essential to ensure the card meets your needs.
-
Review Terms and Conditions: Carefully read all details regarding interest rates, fees, and other charges to avoid any surprises in the future.
Gather the Required Documentation
Make sure you have the following documents and information ready for your application:
-
Your Social Security Number (SSN) or another required identifier.
-
Proof of income (such as recent pay stubs, tax returns, or bank statements).
-
Up-to-date personal details, including your residential address, phone number, and email address.
Complete the Online Application
-
Use the Online Application Form: Citi offers a streamlined online application process. Navigate to the Citi Custom Cash Credit Card application page and complete the form with all the required information.
-
Review Your Information: Double-check every entry to ensure accuracy. Incorrect details could delay or compromise the application process.
Monitor the Credit Evaluation and Approval Process
-
Application Processing: Once submitted, your application will undergo a credit evaluation where Citi reviews your financial history and the provided documentation. They may request additional information if needed.
-
Notification of Approval: If your application is approved, you will receive a notification via email or phone with further instructions on the next steps.
Activate Your Card
-
Receive Your Physical Card: Upon approval, the card will be mailed to the address you provided. Keep an eye on the delivery timeline.
-
Follow the Activation Procedure: Activate your card by following the instructions provided, typically via phone, the Citi website, or the mobile app, to start enjoying the card’s benefits immediately.
4. Tips and Final Considerations
- Stay Updated on Promotional Offers: Since offers and conditions can change, regularly check the Citi website to ensure you have the most current information.
- Maintain a Strong Credit History: Consistently manage your credit by paying bills on time to keep a healthy credit score, which can improve your chances not only for this card but also for future credit opportunities.
- Use the Rewards Wisely: Take full advantage of the personalized cashback rewards system by understanding how your spending is categorized and maximizing returns on your most frequent expenses.
- Carefully Read All Contract Terms: Always review the fine print to be fully aware of any specific conditions or changes that might impact how you use the card.

Citi Custom Cash Credit Card
Tracking Your Application
After applying for the Citi Custom Cash Credit Card, you can easily track the status of your application.
The approval process typically takes just a few days, and you can check your application status through your Citi account or by contacting customer service.
Keep an eye on updates to know whether your application has been approved or denied.
Costs Associated with the Credit Card
While the Citi Custom Cash Credit Card offers excellent benefits, there are some costs to consider:
- Interest rate (APR): The interest rate ranges from 15.24% to 25.24% per year, depending on your credit history.
- Foreign transaction fee: For purchases made in other countries, a 3% fee applies to the transaction amount.
- Late payment fee: If you fail to pay your bill on time, a late payment fee of up to $40 may be charged.
- Cash advance fee: If you take out a cash advance, you’ll be charged 5% of the withdrawn amount, along with interest on the cash advance balance.
Frequently Asked Questions About the Credit Card
How does the cashback on the Citi Custom Cash Credit Card work?
You earn 5% cashback on purchases in one category of your choice (such as grocery stores, restaurants, gas stations, etc.), up to a limit of $500 per month. After that, cashback drops to 1%.
What happens if I exceed the 5% cashback limit?
If you spend more than $500 in the 5% category, the cashback rate for that category will drop to 1% on the excess purchases.
What is the interest rate for the Citi Custom Cash Credit Card?
The interest rate ranges from 15.24% to 25.24% per year, based on your credit profile.
Does the Citi Custom Cash Credit Card have an annual fee?
No, the Citi Custom Cash Credit Card does not charge an annual fee.
How can I redeem my cashback rewards?
You can redeem your rewards as statement credits or for gifts and products through Citi’s portal.
Contact Information for the Card Issuer
If you have questions about the Citi Custom Cash Credit Card or need assistance, contact Citi through the following channels:
- Phone: Call 1-800-950-5114 for customer service.
- Website: Visit Citi’s website for more information about the card at www.citi.com.
- Online Chat: Use the online chat available on Citi’s website for immediate assistance.
Conclusion
The Citi Custom Cash Credit Card is an excellent option for those seeking flexibility in their purchases and wanting to take advantage of cashback without worrying about fixed categories.
With 5% cashback in your chosen category and 1% on other purchases, along with no annual fee, it is an excellent way to maximize the benefits of your credit card.
However, be mindful of the interest rates and cashback limits to ensure the card meets your financial needs.
If you’re looking for a card that’s easy to use and offers great rewards, the Citi Custom Cash Credit Card is a fantastic choice!
Related content

Apply for the Capital One Venture Rewards Credit Card

Apply for the Bank of America Unlimited Cash Rewards Credit Card

Apply for the American Express Blue Cash Preferred Card

Apply for the Customized Cash Rewards Credit Card

Apply for the Chase Sapphire Preferred Card
