The Citi Custom Cash Credit Card is a highly flexible credit card designed to offer dynamic and personalized rewards based on your spending.
It allows you to earn 5% cash back on a purchase category, automatically chosen based on your monthly spending.
This card is an excellent option for those looking to maximize cash back rewards without having to commit to fixed or annual spending categories.
With its flexibility and easy management, the Citi Custom Cash is ideal for consumers who want a simple solution to accumulate rewards while maintaining control over their spending.
About the Financial Institution
Citi is one of the largest global financial institutions, offering a wide range of banking products and services, including credit cards, personal loans, checking accounts, investments, and digital banking solutions.
With a history spanning more than 200 years, Citi is recognized for innovation in financial solutions, focusing on providing personalized experiences for its customers and ease of transactions.
The Citi Custom Cash Credit Card is a perfect example of Citi’s commitment to creating affordable, adaptable, and rewarding credit products for its members, with an emphasis on personalization and spending control.
Who is this card for?
The Citi Custom Cash Credit Card is ideal for consumers looking for:
- Flexible rewards: If you want cash back on a spending category that varies from month to month, this card is for you. Citi Custom Cash offers 5% cash back on your most-used category of the month, with other purchases earning 1% cash back.
- Simplify category selection: Unlike other cards, Citi Custom Cash automatically chooses your rewards category based on your purchases, without the need to sign up for annual categories or opt for specific spending.
- Maximize rewards in dynamic categories: If you spend more on restaurants, transportation, grocery stores, drugstores, or more and want to maximize rewards in these areas, Citi Custom Cash offers a great way to accumulate cash back without fixed limits.
- Easily control spending: The Citi app allows you to quickly and easily manage your spending, as well as receive alerts about your rewards and control your account in real time.
Advantages of the Citi Custom Cash Credit Card
The Citi Custom Cash Credit Card is packed with advantages that make it an excellent option for those looking for quick rewards and flexible benefits:
- 5% cashback on your most used category: The card offers 5% cashback on one of the purchase categories of the month, automatically chosen based on your expenses. The categories include: restaurants, supermarkets, pharmacies, transportation, gas, online courses, among others. The limit for this reward is $500 per month, which is equivalent to $25 cashback.
- 1% cashback on other purchases: For all purchases outside the category chosen for 5% cashback, the card offers 1% cashback, allowing you to continue accumulating rewards on any type of spending.
- No annual fee: The Citi Custom Cash Credit Card has no annual fee, making it an affordable option for those looking for a card with no additional annual fees.
- $200 bonus: When you spend $750 in the first three months of use, you can earn a $200 bonus in cash back. This makes the card even more attractive to new users who want to accumulate rewards quickly.
- Access to the Citi Rewards program: With the Citi Custom Cash, you have access to a rewards program where you can redeem your cash back for statement credits, gift cards, travel, and other products, giving you a variety of options to enjoy your rewards.
- Access to special offers: Through Citi Entertainment, Citi Custom Cash cardholders have access to exclusive offers on tickets to events, concerts, sports, and other entertainment, providing unique experiences.
- Advanced security: The card includes fraud protection features, security alerts, and 24/7 monitoring, ensuring that your transactions are secure.
Additional Benefits
In addition to the cashback and flexibility benefits, the Citi Custom Cash Credit Card offers other benefits to enhance the user experience:
- Purchase protection: Citi offers protection against damage or theft for purchases made with your card, giving you peace of mind if something happens to an item you purchased.
- Travel assistance: For travelers, the card offers travel assistance, such as emergency assistance, emergency loans, and replacement of lost cards.
- Mastercard benefits: As a Mastercard, the Citi Custom Cash card offers a range of additional benefits, including exclusive shopping offers, access to special events, and travel promotions.
- Zero fraud liability: If there are fraudulent purchases on your account, you will not be responsible for these transactions, ensuring greater security for your purchases.
Fees and charges
APR: 0% Intro APR for 15 months on purchases and balance transfers; then 18.24%–28.24% variable APR. Transfers must be done within 4 months;
Balance Transfer Fee: $5 or 5% per transfer.
Expert review
The Citi Custom Cash Credit Card offers a highly flexible rewards structure, providing 5% cash back on your top spending category each month, automatically chosen based on your purchases.
This makes it an excellent choice for individuals who prefer a dynamic approach to rewards without the commitment of fixed categories.
With no annual fee and the ability to earn 1% cash back on other purchases, it provides substantial value.
Additionally, the $200 bonus for spending $750 in the first three months enhances its appeal for new cardholders.
It's an ideal option for maximizing cash back on varying spending patterns.
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+Positive points
- 5% cashback on purchases in the most used category of the month, with a limit of $500 per month.
- 1% cashback on all other purchases, allowing you to accumulate rewards on any type of expense.
- No annual fee, making the card affordable for those looking to save on annual costs.
- $200 bonus when spending $750 in the first three months of use, providing a great initial benefit.
- Access to the Citi Rewards program, allowing you to redeem cashback for statement credits, gift cards, travel, and other products.
- Negative points
- 5% cashback limit of up to $25 per month, which can be restrictive for those who spend more in the selected category.
- Limitations on the 5% categories, which are automatically chosen based on your purchases each month, without the option for prior customization.
- Requirement to spend $750 in the first three months to receive the bonus, which may be difficult for some users to achieve.